BHRM-chapter 1-Introduction
Introduction and Concept of Organizational Behavior 1. Introduction Organizational Behavior (OB) is the systematic study of how individuals and groups behave within an organization. It examines the attitudes, behavior, motivation, leadership, communication, and interactions of employees and how these factors influence organizational performance. In simple words, organizational behavior is the study of “how people behave at work and why they behave in a particular way.” Organizations consist of people working together to achieve common goals. Therefore, understanding employee behavior is essential for effective management, better teamwork, higher productivity, and achievement of organizational objectives. 2. Concept of Organizational Behavior The concept of organizational behavior can be understood through the following points: Study of Human Behavior OB studies the behavior of individuals and employees within an organization. Study of Group Behavior It examines how pe...