BESM-chapter 8
levels of strategy 1. Corporate Level Strategy This is the highest level of strategy. Focus: Overall direction of the entire organization Decides: Which businesses to enter or exit Growth, stability, or expansion Prepared by: Top management Example: A company decides to expand from textile business into banking or insurance. 2. Business Level Strategy This is the middle level strategy. Focus: How to compete in a specific market or industry Decides: Pricing strategy Product quality Competitive advantage Prepared by: Business unit managers Example: A company chooses to compete by offering low cost products or high quality premium products . 3. Functional Level Strategy This is the lowest level strategy. Focus: Day-to-day operations in different departments Includes: Marketing strategy HR strategy Finance strategy Production strategy Prepared by: Department heads Example: Marketing department runs advertising campaigns to increase...