MBS:Business research: chapter: 4 -Quantitative and Qualitative rese design
Research Design Research design is the overall plan, blueprint, or framework of a research study. It specifies the procedures and methods that a researcher will use to collect, measure, and analyze data in order to answer research questions or test hypotheses. It acts as a guide for conducting research in a systematic, scientific, and organized manner. Research design is prepared before the actual data collection begins . It helps the researcher decide what information is needed, where it will be obtained, how it will be collected, who will be included in the study, and how the collected data will be analyzed and interpreted. Therefore, it is considered the foundation of successful research . Definitions According to Kerlinger : "Research design is the plan, structure, and strategy of investigation conceived so as to obtain answers to research questions and to control variance." According to C. R. Kothari : "Research design is the arrangement of conditions...